Our Process
Design Audit
Every project begins with a Design Audit, which involves analyzing all the design elements used across your organization in order to ensure that branding is consistent – visual, verbal and written portions of your user experience.
Values
Understanding your Core Values, Vision, Mission, Personality and Essence are important aspects of the Branding Process.
Business + Brand + Behavior
After your values are determined, then comes aligning your Business, Brand and Behavior for consistency at each touchpoint of your business.
Customer Journey Map
Visual representation of the customer’s journey as they interact with your product or service. It helps you tell the story of your customers’ experiences with your brand across all touchpoints.
Design Process
From benchmarking, conceptualizing, drafting and reviewing, we work closely with your Team or Organization to create more accurate and relevant designs, using the elements outlined in the branding process.
What Is Branding?
A brand is essentially a promise a company makes to its consumers. The purpose of branding in marketing is to establish trust within your consumers and create loyalty.
Your brand not only gives your buyers a way to remember you, but it also creates an identity for your business and sets you apart from competitors, and is built on your values and messaging.
A Logo Is Not A Brand
Your logo is not your brand, but represents the face of the visual elements of your brand. Your logo is a graphic mark, emblem, symbol, or stylized name used to identify the visual elements of your company, organization, product, or brand.
It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Brand Guides
Developing your brand style guide – your rulebook containing specifications on everything that plays a role in the look and feel of your brand. It includes typography, color, logo usage and imagery. It guides your leaders and teams on how to present your brand to the world. It guides the design for all your content, from web, print, presentations and your branded spaces, both interior and exterior.
If you do not have clarity of your brand, your customers cannot connect and your people cannot deliver.
Digital Asset Management (DAM)
Managing Your Brand Assets + Campaigns All In One Place
We setup and manage your Digital Asset Management platform to sort, tag and organize assets and templates to ensure brand consistency with controls build for large teams and corporations. Brand control ensures your team has access to the right fonts, colors, images and assets, while saving templates for your team to customize.
The Bahamian Studio
We work collaboratively with clients to build their visual brands and experiences, for over 12 years. Our specialty lies in building unique, branded spaces and experiences, brand identity and design, and elevating your visual marketing.
About Us
Visual Marketing
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