What makes an effective logo?

A good logo is distinctive, appropriate, practical, graphic and simple in form. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

What makes our process unique?

We care about your brand’s identity; not just the design. If you do not have clarity of your brand, your customers cannot connect and your people cannot deliver.

Design brief

A consultation is always conducted with the client to construct a design brief.

Research

Research on the industry itself, its history and the client’s competitors is conducted. We problem-solve first, and design later.

Reference

We compare, based on research, industry designs that have been successful and on current styles and trends that may relate to the design brief and the client’s unique brand position. We gain guidance from trends not for their own sake but rather to be aware of them: longevity in logo design is key.

Sketching and Conceptualizing

Developing the logo design concept(s) around the brief and our research begins. This is the single most important part of the design process. Conceptualizing and sketching ideas with the client helps to evolve our imagination and solidify a concrete concept.